Internet marketing or digital marketing is a type of marketing in which product or brand awareness is carried on the internet. It is different from traditional ways of marketing which include advertisements on television or newspapers, internet marketing includes content marketing, social media marketing, and influencer marketing to name a few. Internet marketing is a broad area as it is divided into many other areas which we will discuss below. Internet marketing has overtaken the traditional marketing ways because of the benefits it provides, more and more businesses are shifting their presence online and becoming closer to their customers than ever before. Bring your business closer to your customer with the help of 5ive Media who are good at internet marketing Singapore.
The following are some brief descriptions of the areas that come under internet marketing.
Social Media Marketing
Creating awareness of brands and products with the help of social media platforms is called social media marketing. Social media platforms like Facebook, Instagram, and Twitter provide a common ground for businesses to connect with their customers, these platforms boast of more than two billion active members every month. Facebook especially, is a favorite platform for businesses as it is safe and has the most number of members at present which clocks around almost 2.5 billion.
Content marketing is one of the popular ways through which brands and businesses create awareness for their products on the internet. In content marketing, marketers create content around the product or service they wish to market, they can also approach freelancers or individuals who create content on the internet. Content marketing includes creating content such as blog posts, videos, podcasts, etc.
Search Engine Marketing
Search engine marketing refers to the type of marketing in which brands and businesses drive awareness with the help of search engines by purchasing ads on Google and Bing to show their products on top of their search results. Search engine marketing or SEM is different from search engine optimization or SEO as the latter is a free way of driving traffic whereas the former is a paid way of driving traffic.
There are many other forms of internet marketing employed in the market such as email marketing in which brands send personalized offers and discounts in their customer inbox. Influencer marketing is another way of marketing products by contracting an influencer to advertise products on their social media platforms.